User Experience is putting the user at the heart of the product design. Focus on emotional responses in order to make the product provide a real value to the user, witch leads to better conversion. All of this must makes sense un a carefully crafter interface.


Startups and fast growing businesses have to adapt rapidly to their context. Growth brings opportunities, but also challenges. I put my expertise to the services of such companies in oder to make sure that their pitch is efficient and that their products are ready for the market.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

— Steve Jobs